Neat Nest needed more than a pretty website — they needed consistent leads and an easier way for customers to book cleanings online. The goal was to build a conversion-focused web experience and launch ads that could generate leads quickly while improving long-term visibility through organic traffic.

Caliph Digital delivered an end-to-end lead generation system:

• Conversion-first website build tailored to local cleaning service buyers
• Online booking integration to reduce friction and capture more appointments
• Google Ads + Facebook/Instagram lead gen campaigns optimized for volume and cost efficiency
• Tracking + optimization to monitor performance and improve results over time

What We Built

Lead-generating website with online booking
A clean, fast, mobile-friendly site designed around one thing: turning visitors into booked jobs. Messaging, layout, and CTAs were built to guide users straight to booking — with trust-building elements like service highlights, social proof-ready sections, and clear pricing/value positioning.

Results (60 Days)

• 200+ leads generated in 60 days from paid campaigns
• 500+ organic website visits from improved search visibility and content structure
• Smoother booking experience with online booking enabled for faster conversions

Services Provided

• Website Design & Development
• Conversion Rate Optimization (CRO)
• Online Booking Setup
• Google Ads (Search) Lead Generation
• Facebook/Instagram Ads Lead Generation
• Analytics + Conversion Tracking

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The Takeaway

By combining a high-converting website with a multi-channel ad strategy, Neat Nest went from “needing more inquiries” to running a repeatable pipeline for leads and bookings.

Want similar results for your local service business?
Let’s build your lead engine — from website to ads to bookings.

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