Privacy Policy

Last updated: May 13, 2025

At Caliph Digital, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, contact us, or use our services.

By using our website or submitting your information through our contact forms or scheduling tools, you agree to the terms of this Privacy Policy.

1. Who We Are

Caliph Digital is a digital marketing agency based in Canada, specializing in contractor and trades industry marketing. Our website address is: https://www.caliphdigital.ca

2. What Personal Data We Collect

We collect the following types of personal information from you when you interact with our website:

Name
Email address
Phone number

This information is collected when you:

Fill out a contact form
Schedule a consultation or meeting
Communicate with us via email or other channels

We do not collect sensitive personal data (such as financial, health, or government ID information) through our website.

3. How We Use Your Data

We collect and use your personal data for the following purposes:

To respond to your inquiries or service requests
To schedule consultations or meetings
To send you information about our services
To improve our website and marketing efforts through analytics
To manage client relationships using our CRM system

We do not sell your personal data to third parties.

4. Legal Basis for Processing (For GDPR Awareness)

While we primarily serve users in Canada, we follow best practices aligned with GDPR. The legal basis for processing your personal data includes:

Your consent (via form checkboxes)
Our legitimate interests in operating and improving our services
Performance of a contract (if you become a client)

5. How We Obtain Consent

We collect your consent explicitly through checkbox opt-ins on our contact and scheduling forms. You can withdraw your consent at any time by contacting us (see Section 10).

6. Third-Party Services

We use the following third-party services that may process your data on our behalf:

Google Analytics (to analyze website traffic and improve performance)
Meta Pixel (Facebook) (to track conversions and optimize advertising)
GoHighLevel (our CRM system, used for client communication and relationship management)

These providers may collect non-identifying usage data such as IP address, device type, and browser type, depending on their configuration.

7. How We Protect Your Data

We take appropriate technical and organizational measures to safeguard your data, including:

Secure third-party platforms with encryption and access controls
Internal data access restrictions
Regular system updates and monitoring

While no system is 100% secure, we strive to protect your information from unauthorized access, use, or disclosure.

8. Data Retention

We retain your personal information indefinitely unless:

You request its deletion
We no longer require it for the purposes for which it was collected
Legal requirements dictate otherwise

If you'd like your data removed, please contact us (see Section 10).

9. Your Rights

Even though we serve Canadian users, we respect the following data rights:

Right to access – You can request a copy of the personal data we hold about you.
Right to correction – You can ask us to correct inaccurate data.
Right to erasure – You can ask us to delete your data.
Right to withdraw consent – You may withdraw your consent at any time.

To exercise these rights, please contact us using the details below.

10. Contact Information

If you have any questions or would like to exercise your data rights, you can contact us at:

Caliph Digital
Email: info@caliphdigital.ca
Website: https://www.caliphdigital.ca

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the revised version on this page with an updated “Last updated” date. We recommend checking this page periodically for updates.