Go Green came to Caliph Designs when they needed a crisp new website design with an improved development to attract more leads.
Go Green has been providing junk removal and yard care services in Edmonton for the past 5 years. They did have a website before getting the Caliph touch, however it was outdated and wasn't getting the attention it deserved.
The outdated design had a fixed navigation on the left side which wasn't pleasing to the eye. The sitemap was all over the place without a hierarchy. There were no set call to action buttons that would push the viewers to go forward and click it. The quote page did not have the required information that future customers would be able to fill out.
We began our efforts by strategically mapping out the content and flow for the new website — pulling together an Information Architecture to establish what was needed.
With the structure laid out, we proceeded to design and develop the site in Webflow. This enabled us to quickly build a new on-brand website — using the new visual identity and design assets Go Green supplied — along with refreshed copy and messaging. We also helped strengthen the brand’s search presence using insights gleaned from our Complete SEO package.
And the outcome? The design and visuals speak for themselves — a massive improvement. Not only that, but the site is much easier to update and maintain using Webflow — plus it performs so much faster and offers an improved all-round user experience.
Performance score went from 40% to 100% — 60% increase
SEO score went from 65% to 91% — 26% increase
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