When it comes to getting your first website up and running, or updating a current site, your end goal should be the most important focal point. Every website is created to achieve at least one or two major goals. For restaurants, it is to show customers their menus and locations. For online stores, it is to allow customers an easy way to view and buy their products. As you work with an Edmonton web design company you should have the main purpose of your website in mind from the very beginning.
Regardless of your industry or reason for needing a site, there are universal things that a website needs to compete online and keep visitors happy:
The site has at least basic search engine optimization
SEO is not for everyone and perhaps you are not in a position where you feel ready for a competitive SEO campaign. There is nothing wrong with that. However, you still need basic SEO completed on your website in order for search engines to correctly read and index your content. This includes things like properly writing title tags, meta descriptions, and alt-image text. Make sure you talk with your website designer to help ensure that your website has been reasonably optimized for search engines.
Your website needs to be responsive
We live in a time of the digital age, where having a website optimized for mobile users is no longer an option, it is a necessity. Not only does having a mobile-friendly website give you better rankings in search results, mobile users constitute over 50% of all online visitors. If they cannot quickly load your website and navigate it easily on their cell phone or tablet they will quickly bounce to another website that performs at their expectations.
The website is well designed
Although this is a relative standard, it is easy to tell what an ugly site looks like when you see one. Make sure that your website stays on top of current design trends and standards. We have all visited outdated looking websites with cheesy graphics and layouts that make the site look at least a decade old. Modern websites need plenty of white space, easy navigation, short and simple commands, interactive aspects like contact forms or better yet videos, and professional looking graphics and pictures. People judge your company by your online presence so you want to make sure your online image reflects the same standards you have in the real world.
Backlinks and reviews are your friends
In order to make sure that your website shows up when people search for your business name, it is highly advised that you do a little name, address and phone number backlinking from citation websites. This helps Google and other search engines know that your company contact information is correct. It is also a great idea to reach out to happy customers to leave reviews on these sites to increase social appeal.
Include plenty of well-written content
The basic principle here is that your website can never have enough content, the more content you have the easier people can find you online. You will have more opportunities for potential customers to find you in search results. You will also have an easier time keeping people on your site by giving them content to read and interact with. A good starting point is to make sure that every page of your website has at least 400 words of solid, original content. Remember, it is a game of quantity and quality.
Your website needs a blog page
If this is your first website then you might not think that you have any use for a blog feed. This couldn’t be farther from the truth. Blog feeds allow you to create new posts about your business, industry, promotions, coupons, and is a great way to provide helpful information to your online visitors. Make sure each blog post you write has basic SEO involved, including at least one graphic or picture and, you guessed it is filled with great original content that is relevant to your business.
Keep your eye on the future
It doesn’t make much sense to create a great looking site, just to let it sit there with no purpose and no visitors. We recommend that you take a look at your goals, budget, and business to help you determine where you want to be online. Speaking with a trusted Edmonton web design specialist is highly recommended so that you can understand where you are online and what it will take to achieve your goals.
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✅ A quick review of your current website, ads, or online presence
✅ Clear recommendations tailored to your trade and city
✅ Answers to your marketing questions without the fluff
✅ A better idea of what’s possible based on your budget and goals
what our clients Say
I came to Zahaib looking for a website redesign for my Indian restaurant. Our current website needed content tweaks and a new modern design. Zahaib gave me exactly that and I was happy with how quick he was to respond to my feedback and questions. The website was complete within 2 weeks and he now manages my website too.
Chef's Butter Chicken
We recently had Caliph Digital create a new website for our business, the level of service, quality of work and professionalism was stellar! Looking forward to working with Zahaib and Caliph Digital in the future!
Shirt Print Inc.
Zahaib and his team at Caliph Digital created the perfect site for my small business! We were in a difficult position having both a fixed budget and tight timelines. I reached out to a half dozen companies and not only was I quoted double to triple what Caliph charged me, some told me that they couldn’t accommodate the project because their offices were shut down over the holidays. Despite the holidays, Caliph put my business needs first. Once the project was underway, communication was fantastic. We even had to make multiple revisions but still finished well Ahead of schedule and on budget. I would recommend Caliph Digital to anyone in need of website development!
Ted Dancin's Indoor Golf
Had a website previous to meeting the team at Caliph Digital. Glad we threw that in the garbage and let the Zahaib do his magic. They produced a website that was not only functional in terms of producing sales but also very attractive at the same time.They took the time to understand what was required and delivered brilliantly. SEO was also something we understood the importance of, through this organization
Super Scoots
Thank you, website looks great! Professionally done.
Tru Choice WIndows & Doors
Zahaib and his team are professional, produce results, are reliable and clear about what they will deliver and what they require from our business to make the media aspect work. Get a quote, you will be impressed with their work!
Lakeview Animal Hospital
They made an overwhelming task very VERY simple! Every design aspect is taken step by step, and they make sure the previous step is perfected before moving forward. I thought hiring out to create a website meant handing things over and seeing what you get, but my experience was not like that, you’re apart of team every step of the way sharing your ideas and receiving suggestions and recommendations. Zahaib’s ability to make quick changes just made life easy. I went from no website to a stunning website in a matter of weeks. Creating a website is a big deal for any business, you’re better off spending the money and getting it done right the first time. 5 STARS!!
Skin Revision Studio
Zahaib has been great to work with. The website looks very professional and he is managing the SEO side of things very efficiently. Would recommend them to anyone!
4 Point Sewer Services
Great experience dealing with Zahaib at Caliph Digital. He made an awesome website for my business which generates leads, I'm getting compliments from my friends and customers. My website was built in a week's time.
Mayfield Mattress
I had a great experience working with Zahaib! He was always quick to reply to any feedback I’d give on the website’s design. It started off with just a website but I ended up asking him to make a new and improved logo along with attractive business cards. Would definitely recommend Caliph Designs.
Zahaib has given me more than exceptional service from start to finish as well as support after the site was launched. I own a construction company I have my options to choose whomever I want to handle these tasks and above all else I would definitely hire Zahaib again to do any and all designing for me as well as my business associates. Intelligent, committed, talented, as well as very professional and easy to work with.
DMD Construction
Would highly recommend Caliph Digital. Not only are his services really affordable, but his design skills are amazing. He completed my 15 page website before the deadline I had given. Thanks again!
I consulted Caliph Digital after my friend recommended me. After contacting them I received great responsive customer support that was able to deal with my loads of questions. I loved their professionalism by surpassing my expectations and delivering before the promised deadline. I received a great designed website and will definitely go back for other design needs..
I had a hard time with SEO in the past, but Caliph Digital made my SEO so simple. The monthly video reports are great to keep me updated with what’s going on with my website. Would definitely recommend!
So grateful I got my website and SEO done by a freelancer and not some big company. Zahaib would take my feedback and provide me with a website I was happy with. He's always willing to help with edits I'm unable to make myself!
My business needed a website and not only did he deliver just that, but is also providing me with SEO services which drastically increase my website hits.
I never leave reviews but Caliph Digital became an exception due to the exceptional work they have done. I highly recommend!
